Film Festival Research

Social Media Schedulinggg

Even though we are making our social media posts on Canva, and therefore don't have to live post them by a schedule, its still very important that our fabricated "post dates" are realistic. One really important thing that we have to consider in terms of the social media planning schedule is when our film is actually gonna be posted in the coming two months, going from prior reccomendations and research, I would say before the film is released between announcing and they actually say there should be at least 30 posts. thirty posts divided across 60 days would mean that every two days we should make one post.

Which means that every week we should have three to four social media posts. So you know what that means it's schedule time again yayyyyyyy!!!! (not sarcastic im a fan of schedules even if im not great at following them)

 
Week 1: Building Hype & Announcement

·       Post 1: “Coming Soon” Static post of bathroom wall graffiti

·       Post 2: Behind-the-scenes look at the scriptwriting process (carousel post).

·       Post 3: Meet the Directors #1 – Introduction to Nicole (carousel, static, quote, prior work, Short video interview).

Sample post we are working on for Meet the Directors!

Week 2: Teasing the Audience

·       Post 1: Official teaser (short reel).

·       Post 2: Meet the Directors #2 – Juan (carousel, static, quote, prior work, Short video interview).

·       Post 3: Behind the scenes from the first day of filming (carousel post).

Week 3: Introducing the Cast

·       Post 1: Meet the Directors #3 – Introduction to Manuela (carousel, static, quote, prior work, Short video interview).

·       Post 2: Meet Linda as Moon – Introduction and character reveal (static).

·       Post 3: On-set behind-the-scenes clip (reel).

Week 4: More BTS & Engagement

·       Post 1: Meet Manuela as Sun #2 – Introduction and character reveal (static + quote).

·       Post 2: Guerrila Marketing Campaign Teaser – Announce date time and location (Static).

·       Post 3: Interactive post – Ask the audience to guess a key plot detail (poll or question box).

Week 5: Trailer Launch & Festival Buzz

·       Post 1: Official trailer drop (video reel with high-impact moments).

·       Post 2: Announcement of film festival selections (static post).

·       Post 3: Moments from the guerrilla Campaign (Carousel).

·       Post 4: Directors Q&A (video interview).

Week 6: Deeper Dive & Reviews

·       Post 1: BTS – A look at the cinematography and lighting setup (carousel post).

·       Post 2: Early review highlights from critics or test audiences (static + quote).

·       Post 3: Audience engagement post with the music for the film(Static)

Week 7: Audience Hype & Countdown

·       Post 1: Countdown to release with teaser (reel).

·       Post 2: Engagement Post (Static).

·       Post 3: Festival reminder (carousel).

Week 8: Release & Final Push

·       Post 1: Official release day announcement (static + video clip).

·       Post 2: Cast & crew reactions to seeing the film completed (carousel post).

·       Post 3: Audience reviews & reactions (reel featuring social media comments).

·       Post 4: Thank you post (group photo + heartfelt caption).

Our Pinned posts would be our announcement post, our film festival selection, and our trailer.