One of the films thats been on my mind as a big inspiration for what we are trying to do with this film since the beggining is Past Lives. This film covers a similar genre of Dramatic films about love, not so much romances. Since it is a film that was released recently in 2023, I wanted to analyze their social media marketing campaign as we get started on creating our own for ours. Especially since A24 is big on creating indie 'artsy indie' films, I think this fits the kind of approach that we are coming to this film with.
Starting off there are a few things to note. First, for the logo they keep it pretty simple with a very readable title. This is essential as it makes sure the film's account is highly visible when interacting with other.
Another important thing to note is the embrace of short-form content. I'm glad I picked first a more recent film because this is likely a massive change in the social media marketing strategies of pre- and post tikkity tok era films. After the rise of its unworthy competitor Instagram Reels, it has become unavoidable. Its important to note that among the three pinned posts, all three are video. Two are square, and only one is horizontal showcasing the full unedited theatrical trailer.
Small side note because this is not a film analysis post but it has to be said what an incredible movie Past Lives is. I was watching the pinned clips and almost started tearing up remembering how sad yet realistic this film's portrayal of love and destiny. Using this for our own piece, I think its important to remember that the reason Past Lives works is largely because a lot of things are left unsaid. Dialogue is used carefully and a lot of tension is held very powerfully throughout the film, continuing through to its inconclusive ending. What I take away from this for our story for our film is that it is important to maintain complex nuance and tension between he story elements.
But, anywaysss back to the social media, a few other items of note. First post shows primary key art for the film. This is pretty essential and standard it also shows a coming soon, which is important to keep in mind since it means that the release date won't have to be set straight away. Also as previously noted there is a good Mix of reels and posts
Captions
I feel like captions deserve their own section as there is a certain art when creating a good social media caption. Cant be too long or people lose focus, cant be too short or theres not enough engagement , cant be too direct or else you are corny and trying too hard and wont get engagement, but if you arent direct enough you wont get any engagement. there. is. a. lottt to consider when making a solid caption.
For the most part they tend to stay pretty to the point and refrain from any obvious engagement farming. THis will be good to keep in my mind for our production as I feel as if from our genre its better to try to go for more natural engagement as past lives does than forced.
