Music Marketing Project Reflection

The music Marketing Project is over! This Project has been my favorite one to work on for this class yet, and has me excited for what's next!

Research and Brainstorming 

In the Previous Post I went a little into our research and brainstorming process, but, I'd like to dive a little deeper, and analyze in the aftermath what went well and what could have gone better. In our research process, we analyzed a lot of general rock bands, to try to figure out what the industry standard was, main marketing, publishing strategies, etc. This was good and it gave us a lot of good ideas for what people were doing in the industry, though I do think that if time permitted, going even further with our research, to other bands who closely matched our vision, and deeper into industry practices, our presentation could have been elevated to the next level.

Production

The production process was a part that I wasn't able to be totally involved in because I was unavailable during some of the time. For filming, we relied on multiple locations. The first one was Manuela's house since it had a pool, and we needed it for filming. This is where we did one of our most involved shots, which was our underwater shot, where we had to put our phone into the water, and dive in. And, where we also did a shot where Faye had to be underwater "held down" by two weights. The second one was a street at night with streetlamps, on a street that had yellow streetlamps to give us the dark, mood we wanted at night. Here we filmed the shots of Faye walking the streets at night, while the promotion shots of Faye were shot against a simple blank wall. We used an I-phone 14 camera to film, which came in handy to create our underwater scenes due to the I-phone's water-resistant capabilities.

Post-Production 

Nicole, the designated group post-production whiz (even winning state and national awards with our TV Production club), took the main load with the editing. We discussed  editing techniques that we could use in our production during our story boarding process, and Nicole executed them perfectly. The editing, focused on matching the song to the beat, and using cuts between different scenes to showcase symbolism from our story, and transition between the combination of the artistic parts and the promotion parts of our video. The credits where done by Faye, where she was able to match all of the people involved in the creation of the video, in a beautiful animated credits sequence.

Presentation 

The work on the presentation was split fairly evenly between each of our group members. In order to have a modern and graphically-interesting presentation we decided it would be best to work on Canva. This allowed us to incorporate a variety of visual aids into our presentation, and have visually engaging slides.

 (example from our presentation, where we where able to incorporate a mockup of an instagram page)

This also allowed easy cooperation, between the group members (for a time). However,  when we had to record, we did realize that Canva was slightly problematic to cooperate with when it came to adding audio, as it did not allow us to easily add sound to each individual slide. Every time one of our group members would add a sound, it would instead shift the whole timeline, leading us to have a frenzy of adding and deleting and shifting around our audios until it eventually fit just right. In the future, for any presentations with audio, this experience taught us that it may be better to use a dedicated editing software like premiere pro, or upload our slides to power-point and add audio there.

(the canva audio timeline that kept shifting any-time we would add a new audio)

In reflecting of the overall experience of this project, the most important thing I learned  was the importance of having a good relationship with your teammates from the onset, and choosing people who you know you'll work well with. We also created a good system for delegating tasks, which allowed each of us to focus on the parts that we were best at, while ensuring that we were still able to accomplish everything we had to create.